BLACK IS BEAUTIFUL

Recently i went to the beautiful beach in VIZAG with my friends . We took a group photo and i overheard one of my friends remarking that " he looked black in the photos".

So What? Why is it something to feel bad about? Most of my friends are dark skinned and they feel bad about it .They consider white skinned people as beautiful.


Indians raise their eyebrows if they find a white skinned girl dating a dark skinned boy.

"HUM KAALEY HAI THO KYA HUA DILWALE HAI ".

This song of 1970s itself  reflects the prejudices that are present in our Indian society.

In our country marriage proposals request a "fair"bride/groom . Almost all Bollywood actors are fair skinned and all advertisements use only fair skinned Indians.


A dark skinned  man dreams of a  fair skinned girl.
The girl's mother will look for a fair  skinned boy .

Women also like men who are fair ." kitna cute hai " is the comment that most girls use . "Cute" is always accompanied by "fair". I had never seen a girl passing such a comment on a dark complexioned guy even if he is handsome because they don't consider dark men as 'cute 'worthy.

Recently i was watching miss universe pageant with my friends .
There were beautiful girls with different skin tones. My friend started laughing when he saw a girl with dark skin tone walking on the ramp. He was even surprised how such a dark skinned girl could make it to the pageant.


These Fairness ads spread the syndrome - if you are fair you are attractive .

Fairness is an aspiration to dark -skinned people and fairness products are taking undue advantage of this.


Why do we consider fair skinned people as good looking and dark skinned people as ugly?

The answer to this question lies in the analysis of  biological inequalities.

what exactly is biological inequality?

People come in different colours. That is natural. Biological differences exist in nature .

These biological difference become inequalities when we define them as such.

Andre Betielle  states that " NATURAL INEQUALITIES ARE BASED ON DIFFERENCES IN QUALITIES AND QUALITIES ARE NOT JUST THERE IN NATURE ; THEY ARE AS HUMAN BEINGS HAVE DEFINED THEM."

Physical characteristics of Blacks in America are traditionally defined as undesirable and associated with a range of negative qualities.

Whites claim biological superiority over blacks and they use this as a basis for dominance.

Whites invaded the globe and Blacks were made slaves . They created a value system based on white superiority. 

The perception that was created by them that white is beautiful remained in many societies  even after they left.

If the blacks have invaded the globe the case would have been different. 

This could be one of the reasons but  there is no pinpoint explanation  about how this dominance of fairness has emerged because it is not possible to study reality completely.